English
Shaanxi New Things Biotech Launches High-Purity Astaxanthin—Crafted for Feed, Pet Care & Wellness
Created on 11.14
November 14, 2025 – Shaanxi New Things Biotech, a specialist in natural bioactive ingredients, has rolled out its premium astaxanthin product line this month—built to solve the exact pain points we’ve heard from feed makers, pet food brands, and wellness companies over the past 5 years. Our team spent 18 months refining our proprietary microalgae cultivation process, and the result is astaxanthin with 98% purity, non-GMO certification, and way better stability than what we’ve seen in the market. No shortcuts, just a product we’re proud to put our name on.
First, a quick little thing we run into all the time: “How do you pronounce astaxanthin?” Our sales team jokes it’s the first question in half their client calls—most of us say “uh-sta-ZAN-thin,” and we even made a 10-second audio clip to send over so clients don’t have to fumble with it later. That’s the kind of small stuff that matters, right? And it’s just the start of how we’re making astaxanthin easier to work with—especially for our biggest focus: feed.
Aquaculture Feed: Turning “Meh” Seafood Into Standouts
For folks raising fish like salmon, sturgeon, or rainbow trout—plus shrimp and crab growers—astaxanthin isn’t just an add-on; it’s what makes their product sell. Our aquaculture clients keep telling us the same thing: before our astaxanthin, their seafood looked pale—nothing like the bright, vibrant stuff shoppers grab. Now? They’re saying customers stop to comment on the color. One client even sent us a note last month: “Since switching to your product, we haven’t had a single batch sit on shelves for more than 3 days.”
And it’s not just looks. Our microalgae-sourced astaxanthin holds onto its active parts longer, which means it actually works when it hits the water. We’ve had clients report fewer sick fish—one said their mortality rate dropped so much, they could scale back on other additives. Plus, the flavor gets a boost: clients say their seafood now has that “fresh from the water” taste people love, instead of the blandness sometimes linked to farmed products.
Poultry Feed: Eggs That Stand Out, Hens That Stay Healthy
When it comes to poultry feed, our astaxanthin is changing what “premium eggs” look like. Add it to chicken feed, and those yolks go from pale yellow to a rich, golden orange—the kind that makes shoppers pick your carton over the rest. Our clients say this small change has made a huge difference: one told us their eggs now sell for 30% more, and they get repeat customers specifically asking for “the ones with the dark yolks.”
But the real win is for the hens. Our astaxanthin is formulated to be just as potent as the best astaxanthin supplement you’d buy for yourself, so it supports their health too. Clients report fewer stress-related issues, hens lay eggs more consistently, and they stay productive longer. That means less money spent replacing birds, and more steady income—something every poultry operation cares about.
Beyond Feed: Pets, Skincare, and Daily Wellness
We didn’t stop at feed, either. Our astaxanthin powder is now going into pet food—astaxanthin for dogs is a big focus right now, and the feedback is great. Clients say pet owners are noticing softer, shinier coats; one even shared astaxanthin before and after photos of a dog that went from dull fur to looking “like a show dog” in 6 weeks.
For humans, we’re seeing our astaxanthin pop up in all kinds of places: astaxanthin-rich foods like fortified smoothies and snack bars, plus foods that contain astaxanthin naturally (think microalgae blends we help formulate). Skincare brands are on board too—we’re partnering with some to make astaxanthin skin care products, including astaxanthin sunscreen that pairs its antioxidant power with UV protection. And we get questions about astaxanthin tan and astaxanthin for tanning all the time—while it’s not a replacement for sunscreen, users say their skin looks brighter after using products with our astaxanthin.
When clients ask about astaxanthin and lycopene (or lycopene and astaxanthin), our R&D team keeps it simple: “Astaxanthin holds up better when it’s heated or exposed to light, which makes it perfect for things like feed processing or skincare that sits on shelves.” We even help clients blend the two for extra benefits—like in daily wellness supplements—since both bring something unique to the table.
What’s Next for Us?
Demand’s blown past what we expected—we’ve had to bump up production twice this quarter just to keep up with orders. So right now, we’re deep in expanding our Xi’an facility’s production space; our team’s even been on-site 3 days a week to oversee the work. It’s already 30% done: we’re installing 12 new tanks for microalgae cultivation (that’s double our current capacity) and upgrading our purification gear to cut processing time by 15%.
The goal? No more backorders for clients, plain and simple. Whether it’s a small local feed maker that needs 50kg a month or a big wellness brand ordering a ton at a time, we want to get their astaxanthin to them fast—no 4-week waits, no compromising on that 98% purity we stand by. Quality’s non-negotiable, even with more volume.
And for anyone new to astaxanthin? The proof isn’t in just our lab specs—it’s in the little updates clients send over: a text saying their seafood sales are up 20% since switching, a photo of a client’s dog with a coat so shiny it’s hard to miss, a quick email that their astaxanthin-fed eggs sold out by noon. Shaanxi New Things Biotech isn’t just selling a product—we’re building something that helps our clients grow. And honestly? That’s the part that keeps our team excited.
电话
WhatsApp
微信
Email